This recently released fourth edition of Deloitte’s Media Consumer Survey provides a
snapshot of how Australians are consuming different media and
entertainment, using technology and devices, interacting with social networks
and responding to advertising.
The Deloitte’s survey also reports on how
attitudes and behaviours have changed over the past four years.
- Using the internet has joined TV as our preferred source of entertainment
- Time spent watching TV and video has increased to 17.2 hours per week.
- Low cost subscriptions across multiple forms of entertainment are increasingly popular ( video, music)
- Wearable technology is starting to trend. After only two years on the market, fitness bands are already at the same level of adoption as tablets were in 2012
- 80% use social media, up from 65% in 2012.
- The smartphone is our favourite device
- 17% read newspapers
- 15% listen to the radio
- 8% read magazines
- Click here to register for a copy of the Report
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